ID_Land’s premier new community, Willow in Gisborne, has launched to overwhelming success as buyers camped out overnight in an effort to secure one of the first blocks in the highly coveted development.

The launch saw a total of $6.5million in sales across the project as 75 percent of Stage One sold across the opening weekend, underpinning the increasing demand for quality new land in the Macedon Ranges.

Willow’s popularity has been driven in part by the community’s larger block sizes; Willow’s average lot size of 678sqm is almost double the size of Melbourne’s metro average of 393sqm.

The demand for quality new land in the region has reached new heights of late, with more and more homebuyers seeking out its scenic surrounds, country charm and connectivity to Melbourne’s CBD.

ID_Land joint managing director Matthew Belford said the results were a sign of things to come.

“It is positive to see such a strong response across the launch of sales at Willow.

“Gisborne is one of regional Victoria’s fastest-growing areas with limited new land opportunities available to support this rapidly growing population.”

“The pent-up demand for Willow’s first blocks highlights a scarcity of land throughout the Macedon Ranges so we are proud to be delivering new land lots where they are needed, at an affordable price.

“Willow will deliver a range of quality block sizes to suit all different buyers’ needs, from families and first home buyers to locals wanting to design their dream home from the ground up,” he said.

For more information on Willow please visit the sales team at 39 Willowbank Road, open seven days a week, from 11am – 6pm; or visit WillowGisborne.com


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